Google began rolling out yet another update to their infamous Panda algorithm filter late last week, just four months after the last. It is being dubbed as Panda 4.1 since it is a much smaller update than many were expecting, affecting just 3-5% of search queries.
Pierre Far, a Webmaster Trends Analyst at Google announced the update on his Google+ page last Friday (26th September) which was appreciated by many webmasters.
Here’s the post from his Google+ page:
Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done next week which
Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher.
Depending on locale, around 3-5% of queries are affected.
It looks like this update has affected games, lyrics and medical sites the most, although there are many sites from other sectors which have also have been affected.
You can see a list of Panda 4.1 winners and losers at SearchMetrics.
What is Google Panda?
Google Panda is an algorithm filter which was designed by Google to lower the rankings for sites with low quality or thin content which provides little to no value to visitors.
This particular filter was first launched in 2011 and has since seen many refreshes, or updates, shake up Google’s search results by constantly ensuring that only sites with great content make it to the top and earn visitors from Google’s search engine.
But it’s not perfect. Not just yet, anyway.
As an SEO, I see just how many sites are still winning the war against Google with sites filled with little content and complete garbage. It’s really sad to see, but it’s also refreshing to see Google working non-stop to clean up their search results and reward great sites.
How do You Beat Google’s Panda?
If you need to ‘beat’ Google’s Panda algorithm filter in order to succeed within their search results then you’re probably doing things wrong and should re-evaluate things.
To succeed in Google’s search engine, you simply need to focus on providing a great experience to those visitors who choose to click through to your website from search – that means considering the design, usability, speed and content among other things.
Content = Educate / Answers
Content should be written to educate and help solve people’s problems.
If you have a passion and deep knowledge for something, you’re probably most suited to writing to educate and provide answers to questions that people need answers to.
Use this knowledge as your bamboo. Panda’s love eating bamboo. This should be easy for you and there’s also a 99.9% chance that you will avoid a future showdown with the infamous killer Panda – he’s great at taking food from your table.